Furla

Furla has become the synonym for high-quality, as well as sensible, functional, yet stylish handbags and accessories all over the world. The company was founded by Aldo Furlanetto, an Italian merchant of female fashion products, whose sense of fashion, elaborate entrepreneurial skills created a family legacy that made the Bologna-based company into an internationally acclaimed manufacturer of fashion goods over its 80 years of history. The company that started as a simple caterer of the needs of post-war Italian women, expanded into a business attending the customer habits of the ladies in 64 countries and over 1000 points of sales across Europe, Asia and America. The key to attaining such presence was due to a bold distribution strategy of locating stores on streets which in themselves were synonyms for luxury, such as Rue Saint-Honoré in Paris, Via Condotti in Rome and Ginza in Tokyo.

The business is primarily run by the members of the Furla family; however, since one key asset of the company is its sensitivity to trends and innovation, Furla is boldly transitioning from a purely family based company to one with a more structured management, enabling further expansion and success in the competitive market.

Furla handbags display elegance, femininity and individualistic detailing. Each product is handcrafted in Italy according to Italian leather making traditions by skilled artisans. Furla keeps up with the changes in demand and style by offering a wide range of selection from hobos to satches to totes, evening bags and everything in between. Furthermore, the company has not restricted its business to handbags and small knick-knack. Furla now is also licensing and distributing sun and prescription eyewear, as well as a line of watched for Citizen. Since 2006, there has been a line for men, as well as the special „Giovanna Furlanetto for Furla” line.

The second Furla store in Budapest will open in Fashion Street on the 1st of September, 2009. Visit our other Furla store nearby, in the Parizsi utca, just a few steps from Fashion Street. (1052 Budapest, Parizsi utca 1.).

www.furla.com